Saint Leo Becomes Third SSC Institution to Team with SMA
Strategic Marketing Affiliates (“SMA”) reached an agreement with Saint Leo University to manage its domestic U.S. trademark licensing program.
The new partnership will provide Saint Leo with access to SMA’s brand development, protection and revenue generation services while enhancing the institution’s brand recognition and increasing the availability of licensed merchandise.
“Saint Leo University is proud to partner with SMA to manage our licensing program. This partnership is an important step to protect the integrity of our institutional marks and further develop the Lions brand in the marketplace,” said John Semeraro, associate athletic director for external operations. “SMA is a proven leader in collegiate licensing and will assist in enhancing relationships with local and national vendors. We look forward to working with their team to increase the availability of Saint Leo licensed merchandise.”
“We are very excited to partner with Saint Leo University,” said Tony Johnson, Sr. Vice President. "We look forward to working with the University and its various departments to further develop its retail presence and marketing initiatives while safeguarding the University and Athletic brands.”
Saint Leo University becomes the third Sunshine State Conference institution represented by SMA, joining Rollins College and the University of Tampa. SMA also represents the Sunshine State Conference.
“Saint Leo University is a respected institution in the State of Florida and the Sunshine State Conference,” said Greg Treml, University Services Representative. “Saint Leo’s distinction as one of the South’s best regional universities, along with its tradition of success in athletics, provides a strong foundation upon which to build a licensing program that connects with its dedicated fan base.